Our Philosophy
Heartland Financial USA began providing investment services for socially conscious investors in 1985. We believed then, as we do now, that socially responsible and ethical companies are successful and profitable companies. Business as usual is fine, but socially responsible business is better.

Investors that have a social responsibility account with Heartland Financial want their funds directed in such a way so as to not only affect positive social change but to also reap a financial reward. A highly qualified and experienced staff of professionals is ready to assist you with the goal of becoming a socially conscious investor. We invest only in firms, which have exhibited exemplary records in such areas as employee relations, charitable giving, senior management involvement by women and minorities, and environmental protection. We also offer economically targeted investments, which directly impact a community's needs for such things as housing, employment and economic development.

Social Responsibility Investment Account
This is a professionally managed account, which follows special instructions concerning the types of companies preferred by the investor and industries to avoid. For instance, our Investment Officers can invest in firms with a high proportion of women in senior management or those that show exceptional concern for the environment. Our investment professionals will consider your tax situation, risk/return objectives, liquidity needs, and other financial goals to customize your personal investment program.