Heartland Rebrands As HTLF

New brand reinforces the Strength, Insight and Growth HTLF brings to our employees, customers, communities and investors

Introducing HTLF, the new brand name for Heartland Financial USA, Inc. (NASDAQ: HTLF). HTLF is refreshing our brand to better reflect who we are today. Many are already familiar with the letters HTLF as our company’s stock ticker symbol. Now, those same four letters are our brand name, with the tagline “Strength. Insight. Growth.”
 
To experience and explore the HTLF name, logo and brand, visit poweredbyhtlf.com.