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Luke Rhyner

Luke Rhyner

Director, Franchise Finance


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Luke joins HTLF as the Director of Franchise Finance with 18 years of banking experience, most recently as a Senior Vice President at BBVA USA in Phoenix, Arizona. Luke has a successful record of improving and growing customer sales base through effective sales process management, strategic planning and team leadership.

Here at HTLF, Luke is responsible for growing new relationships within franchise finance and collaborating with member banks to enrich prospective relationships that require more complex structuring to win and retain business.

Luke is an avid Wisconsin sports fan. He is competitive marathon runner and has qualified for and ran the Boston Marathon multiple times. Luke enjoys spending time with his eight year old daughter, Mollie, and his wife, Lorna. They frequently can be found camping and hiking around Arizona.

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